It’s hard for a business owner to get to grips with the thousands of options and opportunities that are available in terms of marketing and branding possibilities. Business owners are reluctant to spend, especially when methods tried in the past have ended up losing your business money rather than hitting the dizzy profit margins promised before your credit card details changed hand. Obviously a business must spend to maintain a presence online, but how do they obtain a tangible return on investment? How and what will get me the best return for my hard earned pound, dollar, euro or rupee? Well, stick with me and let’s find out. Objective opinions and thoughts appreciated, here are some facts, figures and information that emphasises the importance of strategic marketing using the vast array of online resources. I hope to answer a few question’s but many have emerged of my own, so again I would appreciate any input.
• In the last ten years the world has witnessed an unprecedented growth in online spending by consumers that has seen the emergence on new markets and new possibilities for those companies operating online. This has obviously had an impact on Ad spending across the globe that has witnessed constant growth in all corners of the globe regardless of a world wide recession. Spending has increased 8.9% in 2009 with Ad spending 25.7$ billion in US alone. Further increases are forecasted for 2010 of a similar margin.
• We have witnessed a transition where now the principle tool to source information about products and service is now the internet. Yellow pages, yell.com, online directories are falling prey to search engine dominance and they are losing there share and prominence in the market. With competition principally coming from Google, as the world’s number one search engine with over 1 billion searches a day, all elements of online strategy and budgeting must be devised with Google in mind from the outset.
• Online spending by the average Joe has increased due to better security, comfort and ease. The EBay phenomenon literally got the world accustomed to buying anything and everything online before online fraud flourished and hindered opportunity and spam and scam became the most common association with any online options. Nowadays transactions from your bank to Tesco to EBay to bingo to anything are an everyday occurrence. Often occurring numerous times a day, hundreds of times for many. The security issues were ironed out and the exponential growth continued regardless of any recession. We are now left with the biggest advertising and marketing medium in the universe.
• Constant and consistent growth in online marketing spending, advertising and results, results speak for the expenditure growth.
• We have also seen a strange underestimated change regards whole and future generation’s social trends. This change in human behaviour has resulted in the emergence of social networks such as Myspace and Facebook, but not only this forums, online communities and virtual worlds consumes the majority of spare time. This is the reason why Facebook was recently valued at over $12 billion dollars, the potential success of it’s advertising and marketing credentials are undoubted within the industry for the right consumers. http://www.webtrafficagents.com/WebSiteValue/www.facebook.com
• In the past ten years the majority of advertising mediums, selling platforms and so forth have seen a drastic decline in growth and sales. Businesses all around the world have been forced into administration and even many familiar PLC and household names have fell victim to the times. However businesses with a powerful online presence or those that rely on online spending or usage have flourished during volatile conditions, illustrating how online business spending isn’t just a luxury to those with money to burn but a necessity. The key is getting it right.
• In a survey conducted by www.shop.org 80% of business owning respondents look to invest in search engine marketing, 65% will look to utilise email marketing, 60% will begin or further there embrace of social network marketing and 90% of the 5000 sample have said they will look to increase their budget for online marketing next year. Get involved.
Thanks for reading, any comments and ideas on how I can improve article writing would be greatly appreciated. Thanks, Nate.